Hilton Honors Social Content
Goal: Enhance Hilton's Loyalty Membership social channels by curating more engaging, visually captivating, and informative content.
To see more content: @HiltonHonors
Step 1: Redeveloping the Feed
Before diving into the creative assets, I led the transformation of the Hilton Honors Instagram feed. Our goal was to maintain alignment with Hilton brand’s visual identity, while creating a more informative and engaging aesthetic.
Step 2: Elevating the Content
Leveraging key design principles and current industry trends, we elevated the content across Hilton Honors’ social channels, including Facebook, Instagram, and Meta Paid Advertisements. Our focus was to highlight the benefits and exclusive experiences offered to Honors Loyalty Members, creating a more compelling and engaging narrative.
Art Direction: Annette Zuozo
Design: Maegan Williamson
Copy: Dominique Flemings, Colleen McDunn
Account Manager: Jake MacCracken
